Jonathan Tang
Comicology + PUMA, Fall 2006 - 2007
digital prints on aluminum
PUMA is a company that strives to fuse the worlds of sport, lifestyle, and fashion. The inspiration for these designs comes from blending three comic book artists' styles of a specific character with PUMA's equation of shoe design. This process involved developing a Manual of Style for each artist and then applying the Manual of Style to the process of shoe making. This included concept development and design with color palettes, material selection, and graphic application.