Xochitl Paredes
While You Were Out (installation view)
flip books, projected slide show
2004
My work attempts to engage the viewer in a dialogue that
fosters critical thinking. My role as a graphic designer is to
disseminate information in a visual format that will allow a
diverse audience to select, process, and retain the information.
Visual design provides me with a set of tools that can
encourage the viewer/audience to participate in a dialogue.
Shocking graphics, hidden agendas and inflammatory language
often cause the viewer to withdraw from the material
presented. Direct, clear, simple communication can be a
productive and positive way to re-engage the audience by
providing an even tone with which one can begin dialogue.