With metaphors,
analogies, and similes, similar attributes
are transferred to a new object or
concept.
A metaphor generally has more
equivalence between the known and unknown
and uses "is"; analogy uses "as if";
simile uses "is like".
The figures of speech are concrete
and meaningful and may lead to imagery and
use emotions.
An example of metaphor in Multimedia
Best Practices is entitled
Enhancing the Study of
Foreign Language with Technology: A CD-ROM
and Companion Website for First Year
French. The interface design uses
graphics to compare France to Texas.