Funding | Planning | Design | Production | Testing | Marketing Marketing After creating the mulitmedia product decisions must be made about marketing the product. Areas like advertising, profitability, client acceptance, and packaging are factors that must be considered when determining the marketability of a multimedia product. Advertising Is there data that supports the need for this course? Are appropriate target audiences identified? What strategy will be used to position the product in the market? Profitability What is the potential market size? What are the production costs, and how will they affect pricing and profitibility? What are the revision and maintenance timelines? Client Acceptance What level of instructor training will be required to use the product and how will this affect the sales. Is there a requirement for specialized equipment? How will warranty conditions affect client acceptance of the product? Packaging What are the Packaging expenses and how will they affect profitibility? What are the distribution options? Below are resources for publishing and marketing multimedia products: Apple Media Program Wake Forest University Reference List of Academic Publishers Michigan State University Reference List of Textbook Publishers New Media Educational Multimedia Publishing in the UK Handilinks - A Reference List of Educational Software UNB Graphic Services Desktop Publishing Resource Base Resource : Gentry, C. G. Introduction to Instructional design: Process and Technique. Belmont, CA: Wadsworth. - Return to Top - Multimedia Best Practices University of Texas System Comments to g.culp@cc.utexas.edu